Never Enough? Why Your Brain Craves Stimulation

At times, it feels the ADHD brain is never sated — particularly when it comes to common sources of stimulation like video games, sex, and substances. Here's why your brain craves these things — and how it affects your day-to-day behavior.

A cartoon of a brain seeking stimulation from various gadgets

For inattentive brains, video games are very addictive.

Advances in technology are offering us an increasingly bigger window into the neurological bases of ADHD. We now know that differences in structure, functionality, activation, and connectivity all come into play. The key to understanding your behaviors — why you act the way you do — is to understand the needs and wants of your unique brain. If friends and family can't make sense of your actions, and sometimes you can’t either, learning how your brain works will explain your behaviors.

Rules of Engagement

The brain regulates our responses to stimulation , and needs to be engaged in order to function well. Optimal arousal enables brains to be alert, receptive, and ready to attend and learn. Well-choreographed executive functions cue the skills necessary for effective response selection. Goal-directed behaviors can be fine-tuned without the distractions of emotions or sensations. Generally, non-ADHD brains are adequately aroused by the shifting internal and external stimulation of daily life. Regardless of fluctuations in stimulation, those brains can operate with reasonably sustained focus, fueled by the dependable coordination of neurotransmitters. They can self-regulate with relative confidence, and exercise an adequate amount of control over their behavior.

ADHD brains do not adapt as easily; they have their own rules of engagement. They are motivated by their search for optimal stimulation, rather than by what others label as important. Their degree of arousal differs based on whether the request for attention comes from an internal desire or an external demand. The owners of these brains are not making conscious choices to ignore external demands, although it often appears that way. Instead, internal motivations are intrinsically more meaningful to their brains and, as a result, more dopamine becomes available. Concerns about time or consequences are dwarfed by the pursuit of pleasurable reinforcement. Whether through sensation or hyperactivity, ADHD brains compel their owners to scan the environment for engaging stimulation. When mundane tasks can’t be avoided, ADHD brains may be compromised in their ability to choose goal-oriented responses.

More Dopamine, Please

Learning from experience is the basis for sound decision-making, and the motivation to learn is modulated by the promise of reward. The current Incentive Salience Model describes a dopamine reward system that is responsible for motivation, positive reinforcement, and pleasure for all brains. However, dopamine-increasing behaviors are even more gratifying to ADHD brains.

Key aspects of the reward system are underactive in ADHD brains, making it difficult to derive reward from ordinary activities. These dopamine-deficient brains experience a surge of motivation after a high-stimulation behavior triggers a release of dopamine. But in the aftermath of that surge and reward, they return to baseline levels with an immediate drop in motivation.

One of the many consequences of reduced dopamine in the synapses is that the significance of tasks is decreased. If most stimuli appear equally compelling, it’s difficult to attend to the most important task. As a result, stimuli need greater personal relevance — larger, more immediate, or repeated rewards — to be attractive to ADHD brains. Reward Deficiency Syndrome (RDS) has been proposed to explain why ADHD brains need stronger incentives. Deficits in the reward pathway, including decreased availability of dopamine receptors, decrease motivation. Indeed, ADHD brains struggle to sustain motivation when rewards are mild or are linked to long-term gratification. As a result, ADHD brains search for stimulation that can increase dopamine more quickly and intensely. Ultimately, the pursuit of pleasurable rewards may become a potent form of self-medication. In fact, addicted brains exhibit similar dysregulation of the dopamine reward system.

Every behavioral reward that has been studied has been shown to amplify dopamine production, including food, sex, exercise, competition, and music. High-risk activities — driving fast, motorcycle riding, and waterskiing — motivate ADHD brains to focus. Some extreme activities, like daring ski jumps, sky-diving, or taking fast-acting street drugs, elicit a dopamine spike, the brain’s most intense reward. Some ADHD brains have benefited from the greater dopamine involvement that is intrinsic to high-intensity, high-risk careers, like those of emergency medical technicians, firemen, and ER doctors.

However, nicotine, caffeine, alcohol, opiates, risky sex, pornography, gambling, physical risk-taking, reckless driving, and compulsive buying increase dopamine even more. In fact, all substances or behaviors that can ultimately result in dependencies have the ability to increase the release of impulse-reinforcing dopamine, and reduce the impulse-inhibiting effects of serotonin.

The Search for Stimulation

So ADHD brains are highly motivated — to find that unique balance of stimulation that enables optimal functioning. Whether ADHD brains overreact or underreact to the stimuli at hand, they rarely engage with moderate stimulation that falls “in the gray area.” ADHD brains tend to respond at one end of the continuum in most but not all areas of functioning. These opposite routes to the same goal explain how a high-energy, outgoing, talkative, over-subscribed individual and a shy, low-energy, passive, and withdrawn individual can each have an ADHD brain.

For some ADHD brains, optimal functioning involves augmenting the existing stimulation — seeking louder, faster, bigger, funnier, and riskier — the more intense, the better. Boredom is a common complaint for the owners of these brains. For them, it is physiologically uncomfortable when their under-aroused brains struggle to engage with their environment. In fact, in mundane, low-stimulation situations, these restless brains may compel their owners to increase the intensity level with fidgeting, noise, laughter, or conflict, if there is no other route to high stimulation available. These more impulsive ADHD brains have their own logic: If some stimulation is good, more is better. This is the signature short-sighted philosophy of brains compelled to choose immediate rewards over long-term gratification.

Too Much Stimulation

In their hunger for greater stimulation, ADHD brains can suddenly find themselves in a state of over-arousal. Egged on by their need, most are unable to modulate their responses, and can’t anticipate an impending “crash.” The fun suddenly gets out of control, the laughter takes on a tinge of hysteria, sights and sounds bombard them until they are overwhelmed. Ambushed by physiological overload, and depleted of psychic energy, they become irritable, tearful, restless, or aggressive. Their brains abruptly demand respite from the commotion, so that they can regroup with negligible stimulation. Their sudden and total withdrawal is a source of confusion and consternation to those who know only the spirited stimulation-seeker.

At the other end of the continuum, there are ADHD brains that can barely tolerate existing levels of stimulation. These brains teeter on the brink of sensory overload, and seek every opportunity to escape from the bombardment. Unexpected or novel stimulation is experienced as an ambush, evoking discomfort, frustration, and irritation.

Owners of hypersensitive brains reduce stimulation by avoiding group activities, tuning out of conversations, and isolating themselves. They shun busy department stores, loud concerts, big parties, and prefer to stay where they can control the level of stimulation. These brains find comfort in the self-contained world of video games. With an internal structure that offers complete control over the kind and amount of stimulation, they select games with rewards that are strongly reinforcing to their brains. These rewards offer pleasure within a cocoon, shielding them from the unpredictable minefield of personal interaction. As a result, video games have incredible addictive potential for the inattentive ADHD brain.

Carbs, Chocolate, and the Brain’s Glucose Metabolism

Food activates the dopamine reward center in all brains. However, especially for the more impulsive ADHD brain, it leads to a torturous daily self-regulation challenge. The low levels of dopamine interfere with focused self-regulation, increasing the likelihood that ADHD brains will be inattentive to the factors that modulate eating behaviors. In addition, ADHD brains exhibit decreased glucose metabolism compared to non-ADHD brains, resulting in less energy available to the attention center in the prefrontal cortex. As a result, ADHD brains send out distress messages demanding more glucose, and the owners of those brains suddenly crave sugary foods and carbohydrates, which can be quickly converted into glucose. Glucose increases dopamine and serotonin, so brains experience pleasure and greater calm. Many people with ADHD chide themselves for indulging in pasta and cookies, when their brains are actually demanding those foods instead of salad. Chocolate is appealing to ADHD brains because it increases glucose and has the added stimulation of caffeine.

It is no wonder that those with ADHD struggle with eating disorders. When they self-medicate with food, their brains enjoy a surge of dopamine, an increase in glucose-based energy that improves attention, and a serotonin-based calming of restlessness. Particularly for the impulsive ADHD brain, this perfect storm of rewards increases the likelihood of binge eating and bulimia.

Sleep and the Reticular Activating System

The Reticular Activating System (RAS) in the brainstem is responsible for regulating arousal and the sleep/wake cycle. In ADHD brains, the RAS is dysregulated; circadian cycles skew toward higher activity levels in the evening, resulting in later bedtimes and waking times. In fact, many individuals with ADHD celebrate when they finally have time to themselves late at night. This is when they feel entitled to internally driven activities, like watching TV, engaging with social media, looking at porn, or playing computer games. With their greater arousal, which is often experienced as a second wind, these brain-pleasing behaviors are reinforcing. Studies show that the blue LED light from screens further increases alertness while suppressing the normal elevation of melatonin. With delayed melatonin production, ADHD brains are flooded with both internal and external stimulation into the early morning, delaying sleep and making it difficult to be an early riser.

Neurology Explains a Lot

Understanding what ADHD brains want makes it clear that the struggle for self-regulation is neurological, and has nothing to do with character deficiencies. For example, it would be easy to misinterpret the following scenario as a standoff between two partners: Imagine that your partner asks you to pay the electric bill, and you say to yourself, “OK, I have time to do that today.” But when you sit down to do it, you keep getting distracted. The ADHD brain needs higher stimulation in order to complete this rote task with minimal payoff. Your ADHD brain says, “That task is way too boring, and I refuse to focus on it. Find something that interests me more, which offers me a bigger dopamine reward, and I’ll work with you.” It doesn’t matter that you know you should pay the bill as promised; if your brain won’t engage, it’s an ugly standoff. Perhaps, after a day of procrastination — when your partner will be home in 20 minutes and the bill is still unpaid — there may be enough of an adrenaline rush from a sense of crisis that your brain will engage and you pay the bill.

The ADHD brain and its owner are at odds with one another. It’s difficult to compel a disengaged brain to engage by force of will. In fact, much of the treatment for ADHD involves learning to psych out the brain, so that it will attend to necessary, low-stimulation tasks.

Appreciating the tug-of-war within that pits intellect against neurobiology increases compassion and acceptance for one’s hidden struggle. ADHD behaviors are frequently mislabeled and misjudged by society, and there is some comfort in knowing that there are neurological explanations for seemingly incomprehensible behaviors.


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